7-Up Faces Lawsuit over ‘Antioxidant’ Claims

By on November 9, 2012

7up Antioxidant Class Action LawsuitDr. Pepper Snapple Group, the maker of 7-Up, is a target of a class action claiming the beverage company misled consumers over health representations made on several drink products.  Regular and diet Cherry Antioxidant, Mixed Berry Antioxidant, and Pomegranate Antioxidant beverages have labels that deceptively promote healthful aspects of an added antioxidant, the complaint, filed by the Center for Science in the Public Interest, alleges.

The beverage maker prominently uses the word “antioxidant” on labels of the aforementioned drinks along with images of fruit; however the products contain no real fruit or fruit extracts and only have a negligible amount of the single antioxidant Vitamin E, according to the suit.  Antioxidants, which are found in fresh fruits and vegetables, as well as whole grains, offer a number of health benefits and have also been linked to preventing age-related diseases.

In all six 7-Up products, the added antioxidant is in the form of vitamin E acetate or d-alpha tocopherol acetate.  According to studies, the health advantages of antioxidants only come from the consumption of real fruits and vegetables and not additives.

“Defendant [7-Up] uses the word ‘antioxidant’ and includes images of fruit in the marketing, labeling and advertising of the products as a marketing gimmick designed to mislead consumers into purchasing the products,” the complaint says.

According to the lawsuit, the antioxidant claims violate several California laws related to fraudulent business practices and misleading advertising.

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