Bayer AG Accused of Unfounded Brain Boost Claims for its Flintstones Gummies

By on December 11, 2014

A class action lawsuit was filed in California federal court against Bayer Healthcare LLC based on allegations that the health product company misled consumers by claiming that its Flintstones-themed gummy supplement offered brain-enhancing benefits.

The label on Bayer’s Flintstones Healthy Brain Support Gummies claims that the product will “support healthy brain function” and the complaint asserts that the omega-3 fatty acid DHA ingredient that purportedly provides the health benefits is no more effective than a placebo according to related clinical trials.  The lawsuit also states that the DHA supplement in Bayer’s Flintstones supplement is unnecessary since American children and adults already obtain sufficient DHA from other dietary sources.

The complaint seeks damages for unfair competition and violation of California’s Consumer Legal Remedies Act (CLRA).

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