Coca-Cola Sued for its Pomegranate Blueberry Juice Brain Power Claims

By on November 18, 2014

A class action lawsuit was filed against The Coca-Cola Co. in California federal court based on allegations that the company’s Minute Maid Pomegranate Blueberry 100% Fruit Juice Blend label falsely claims that the ingredients in the product “support” the brain.

According to the complaint, plaintiff seeks to represent either a class of California consumers who purchased the juice or consumers who purchased the product in California, Florida, Illinois, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, New York and Washington.

The complaint accuses Coca-Cola of violating California’s unfair competition law and Consumers Legal Remedies Act by claiming on the juice label that five nutrients in the juice “support” the brain.  The lawsuit also asserts that the product label claim that the juice’s “Omega-3/DHA & 4 nutrients to Support Brain & Body” is based on insufficient scientific evidence.

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