Consumers Sue J&J Over Aveeno ‘Natural’ Baby Wash Claims

By on January 30, 2013

Two consumers have filed a class action complaint against Johnson & Johnson claiming the company misled customers who purchased Aveeno baby wash products labeled as all-natural even though the products were made with several unnatural and synthetic chemicals.

Aveeno Baby Wash and Aveeno Baby Calming Comfort Bath, the products at the focus of the lawsuit, contain labels with the phrase “Natural Oat Formula.”   This slogan deceives sensible consumers into believing that the product is entirely made using natural ingredients, the lawsuit claims.  Additionally, the Aveeno baby wash products contain ingredients that are known carcinogens, the complaint adds.

Unnatural ingredients in the Aveeno baby wash products include glycol distearate and PEG 15 distearate, a byproduct of stearic acid which is used as a surfactant, the class action complaint states.

Customers paid a premium for the Aveeno baby wash products compared to similar products because of the all-natural claims, the lawsuit says.  As a result of the deception, customers have been financially damaged, the consumers said in the complaint.

The Aveeno baby wash class action lawsuit is filed on behalf of all consumers who bought Aveeno Baby Wash and Aveeno Baby Calming Comfort Bath in the United States.   The lawsuit is asking for compensatory damages, punitive damages, restitution, injunctive relief and more for unjust enrichment and consumer fraud.