FDA Scrutinizes L’Oreal Over Anti-Aging Creams

By on September 11, 2012

The U.S. Food and Drug Administration (FDA) ordered L’Oreal SA to cease or modify the marketing of skincare merchandise, which contain language that make the products sound like drugs.

The regulator stated Lancome USA, a L’Oreal subsidiary, maintained that a number of its creams could “boost the activity of genes” or “stimulate cell regeneration” to diminish physical signs of aging.

Any cosmetic product that is used to change the structure or function of the human body is categorized as a drug, the FDA said in its warning letter to the company.

Companies are forbidden from selling drugs in the United States without FDA approval.  The FDA needs to determine whether a product is safe and effective.

Examples of some of the claims found on its website include the following:

 

Génifique Youth Activating Concentrate, Génifique Eye Youth Activating Eye Concentrate, and Génifique Cream Serum Youth Activating Cream Serum

  • “[B]oosts the activity of genes and stimulates the production of youth proteins.”

 

Génifique Repair Youth Activating Night Cream

  • “[B]oosts the activity of genes.”

 

Absolue Precious Cells Advanced Regenerating and Reconstructing Cream SPF 15 Sunscreen

  • “A powerful combination of unique ingredients – Reconstruction Complex and Pro-Xylane™, a patented scientific innovation– has been shown to improve the condition around the stem cells and stimulate cell regeneration to reconstruct skin to a denser quality.”
  • “See significant deep wrinkle reduction in UV damaged skin, clinically proven.”

 

Absolue Eye Precious Cells Advanced Regenerating and Reconstructing Eye Cream and Absolue Night Precious Cells Advanced Regenerating and Reconstructing Night Cream

  • “A powerful combination of unique ingredients – Reconstruction Complex and Pro-Xylane™, a patented scientific innovation– has been shown to improve the condition around the stem cells and stimulate cell regeneration to reconstruct skin to a denser quality.”

 

Rénergie Microlift Eye R.A.R.E.™ Intense Repositioning Eye Lifter

  • “Immediate lifting, lasting repositioning. Inspired by eye-lifting surgical techniques . . . helps recreate a younger, lifted look in the delicate eye area.”
  • “[U]nique R.A.R.E. oligopeptide helps to re-bundle collagen.”

 

Failure to change the advertising assertions may result in regulatory actions, such as confiscation of the merchandise and injunctions against the manufacturers and distributors, the FDA said.

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