FTC Settles with Video Game Maker over Unfounded Cognition Claims

By on January 20, 2015

The Federal Trade Commission (FTC) announced a settlement of its complaint against Focus Education and its corporate officers in connection with the company’s ifocus System Jungle Rangers videogame which retailed for $215.

The FTC alleged that Focus Education falsely claimed that its game would help kids focus, enhance memory, boost attention, and improve behavior and school performance. Focus purported based its claims on scientific evidence related to “integrated neuro technology,” but the FTC ascertained that Focus’s product claims were unfounded.

Pursuant to the settlement, Focus must corroborate future claims pertaining to focus, memory, attention, behavior, or school performance with scientific evidence including randomized, double-blind controlled studies.  Additionally, the FTC required that Focus perform “human clinical testing of such product that is sufficient in quality and quantity, based on standards generally accepted by experts in the relevant field, when considered in light of the entire body of relevant and reliable scientific evidence, to substantiate that the representation is true.”

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