GNC Sued In Class Action for Alleged Sham “Sale” Pricing

By on April 26, 2016

General Nutrition Centers was sued in federal court in San Diego for using sham “regular prices” on its website to make its “sales” prices more attractive.

According to the complaint, which is brought on behalf of California consumers, GNC ‘s website utilizes strike-through “regular prices” that are much higher than its supposed sales price. This is alleged to be deceptive because the prices were not the prevailing market prices under California law, which requires displayed prices to have been used within 3 months of the advertising.

Sham comparative pricing is a common bad sales tactic and is prohibited by the consumer protection laws of many states and the Federal Trade Commission Act.