Accused of Misleading Consumers Regarding Online Profiles

By on April 8, 2014

The Federal Trade Commission (FTC) filed a complaint against Jerk, LLC and John Fanning, the operator of the web site, charging defendants with misleading and charging consumers $30 to revise their online “Jerk” profile.

Specifically, defendants misrepresented to consumers that personal information on was created by other users, when the majority of the data was actually obtained by defendants from Facebook to create profiles on which categorized users as a “Jerk” or “not a Jerk.”  The FTC’s complaint alleged that profiles for more than 73 million people, including children, were fabricated by Jerk, LLC and Fanning in violation of the FTC act.

“In today’s interconnected world, people are especially concerned about their reputation online, and this deceptive scheme was a brazen attempt to exploit those concerns,” said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection.

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