Lawsuit Claims SoBe’s ‘All Natural’ Labels Are False

By on February 27, 2012

South Beach Beverage Co., maker of SoBe drinks, and its parent company PepsiCo, violated consumer laws by falsely labeling certain SoBe’s drinks as “all natural,” a complaint filed in California federal court alleges.

According to the complaint, SoBe’s Macintosh Apple Cherry, Strawberry Kiwi Lemonade, B-Energy Strawberry Apricot and Black Cherry Dragonfruit flavored 0 Calories Lifewater beverages contain non-natural and synthetic substances created by chemical processing, including ascorbic acid, cyanocobalamin, calcium pantothenate, niacinamide, and pyridoxine hydrochloride.  SoBe made these false claims in an effort to increase their market share in the highly competitive nonalcoholic beverage market, the complaint states.

Regular consumers do not have the required knowledge to recognize these ingredients as being other than “all natural,” the complaint says. As a result, consumers are deceived into believing the aforementioned beverages solely contained juices identified on the packaging.  Consumers did not receive the benefit they anticipated, and instead paid for a product that was not what it claimed to be, according to the complaint.

The class action was filed on behalf of all California residents who have bought SoBe 0 Calories Lifewater beverages in the past four years.  The action discussed here was not filed by Milberg.

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