L’Oréal Agrees to Settle with FTC over Deceptive Anti-Aging Allegations

By on July 10, 2014

L’Oréal USA, Inc. agreed to a settlement with the Federal Trade Commission (FTC) over a lawsuit that accused the cosmetics company of making false claims of anti-aging benefits provided by its Génifique and Youth Code products.

According to the FTC’s complaint, L’Oréal advertised that its Génifique products were “clinically proven” to “boost genes’ activity and stimulate the production of youth proteins” that would result in “visibly younger skin in just 7 days.”  Also, L’Oréal claimed that its Youth Code products could “crack the code to younger acting skin.”

“It would be nice if cosmetics could alter our genes and turn back time,” said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection.  “But L’Oréal couldn’t support these claims.”

Pursuant to the settlement, L’Oréal is forbidden to claim that any of its products can target or boost the activity of genes to make skin look or act younger, unless the claims are supported by competent and reliable scientific evidence.

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