Not So Happy Holidays at Macy’s and Bloomingdale’s: Retailers Accused of Sham Pricing

By on December 30, 2015

Not So Happy Holidays at Macy’s and Bloomingdale’s: Retailers Accused of Sham Pricing

Just in time for the holidays, two consumers have sued Macy’s and Bloomingdale’s for using fake original pricing to make discounts seem more appealing.

The action, brought as a class action on behalf of citizens of California and Florida, accuses the mass retailers of one of the oldest tricks in the unscrupulous retailer handbook: lying about the full price to create the fiction of a better deal.

For example, a price of $220 for a sweater will be crossed out, and $99 will then seem like a great price.  The lawsuit alleges that the $220 price is a lie, because the product never carried that price.

This type of conduct, if true, would violate the consumer protection statutes in most states, and there has been a spate of such actions in the past few years against various retailers.