Perdue Settles “Humanely Raised” Labeling Case with Humane Society

By on October 14, 2014

In connection with a settlement reached involving two cases between Perdue Farms, Inc. and The Humane Society of the United States (HSUS), Perdue agreed to remove the “Humanely Raised” label claim from its Harvestland chicken packaging.

“We are pleased to see the claim removed from Harvestland’s packaging, which we view to be misleading,” said Peter Petersan, Director of Animal Protection Litigation for the HSUS. “We will continue to work to protect both animals and consumers.”

“Perdue rejects the plaintiffs’ allegations and maintains that its labels are not misleading in any way. Nonetheless, it has agreed to discontinue the labeling claim at issue,” said Herb Frerichs, General Counsel for Perdue Farms.

“Perdue is committed to treating animals with respect and to ensuring their health and safety. We are pleased this lawsuit has been resolved.”

The class action lawsuits were filed in 2010 and 2013 by consumers who alleged that the “Humanely Raised” claim on the labels of Perdue’s Harvestland brand chicken was misleading.

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