Waiora Settles Class Action Over ‘Natural Cellular Defense’ Misrepresentations

By on March 13, 2013

Supplement maker Waiora LLC has agreed to settle a class action for $12 million.  The lawsuit alleged the company’s mineral-enhanced anti-aging product consisted of mostly water.

Class members will be eligible to receive a free three-pack of Natural Cellular Defense or NCD — produced after October 2011 — with a value of $150 each.  The lawsuit charged Waiora of deceiving consumers through false advertisements on NCD labels.  The company claimed the products had a certain concentration of immune-boosting volcanic minerals called zeolites.  However, in actuality, Waiora knew the product had less than 10% of the zeolite pledged on the label from 2008 to October 2011, the lawsuit said.

The plaintiffs who filed the lawsuit have called Waiora’s marketing of the product — which purports to get rid of toxins and metals from the body and balance internal pH levels — a “fraudulent escapade of gross magnitude,” given that it allegedly targeted “gravely ill” consumers at a cost of more than $50 per 15-milliliter bottle.

The case is Penney et al. v. Waiora LLC et al., case number 9:12-cv-80064, in the U.S. District Court for the Southern District of Florida.